Now this is the part where you put your finished photo album to work. A lot about your success with marketing with photo albums depends on how you are able to get them to the hands of your audience and potential customers. A good idea would be to create a soft copy and a hard copy of your photo album so you don’t run into limitations when distributing your album. With that said, here are 4 ways you can distribute your photo albums.
- Send It To Your List And Business Contacts
When you email your list and business contacts, include a link to the soft version of your photo album. Make it in such a way that viewers can download it to their desktop so they can refer to it when they need to.
- Give As Gift
Make your photo album part of your annual gift ideas. Give it to employees during celebrations, and send it along with other gifts to business partners and clients. When you see an opportunity to make a formal gift, don’t miss the chance to include your photo album.
- Hand It Out During Seminars
If you organize seminars or were invited to anyone, take your photo album with your. Chances are you may not have enough time to give a detailed description of your business in such events, so a photo album will only help to answer those questions you don’t have the time to take, and refer potential customers where to get a hold on you or any of your staff.
- Send It To Potential Customers
You may have come to learn that CEOs are hard to get down to meetings and discussion arrangements. So a good way to introduce your business and possibly your products and services would be to send them your photo albums instead. Chances are, instead of cold-calling them and trying to book a meeting, they’d give you a call after going through your business photo album.
Are you still on the fence about using photo album to market your products and services? Try the tips you just read. If you’d love to bring the benefits explained above to your business, then you’d better start creating your first photo album.